BeforeFrom Basics to Brilliance: The Digital Makeover of Funds Assist

The backstory

When Stan first walked through our doors back in 1995, he was a man on a mission. Over the years, we’ve watched him build, evolve, pivot, and rebuild again – and through it all, we’ve been proud to help shape his digital journey. Fast forward to today, and Stan is back in the financial services game with Funds Assist, ready to level up once more.

After dipping his toes into the world of websites with an initial build that did the job – just – Stan realised it was time for something bolder. His vision had grown sharper, the business had momentum, and the old site just wasn’t keeping up. That’s when we stepped back in, ready to turn a functional site into a powerhouse for client engagement.

The challenge

  • The design was plain and lacked visual spark.
  • There were no interactive tools to engage visitors or guide them towards taking action.
  • Key features like loan calculators and call-to-action prompts were missing in action.

Stan’s original website was serviceable but static. It told the story, but it didn’t sell the story so, in short, the website was doing its job – but not working for the business.

New and engaging user tools and calls to action

Check the website (link below) to see how these elements all came together.

The strategy

We set out to build a digital experience that matched Stan’s evolved brand and ambitions:

  • Fresh Look & Feel
    Our professional web designer. Steve, reimagined the entire layout, with a bold, modern aesthetic and user-friendly navigation that invites exploration.

  • Smart UX Enhancements
    We overhauled the menu structure and created seamless cross-navigation between pages, making it easier for users to find what they need and stay longer.

  • Interactive Tools That Convert
    Borrowing and loan calculators were integrated, giving users hands-on tools that also encouraged them to take the next step and connect with Stan.

  • Marketing Muscle
    We rolled out email marketing strategies and long-term social media support to keep the brand top-of-mind and the audience engaged.

  • SEO & Analytics Power-Up
    Our SEO Booster package kicked things into gear: on-page SEO, Google Search Console integration, and site submission to boost visibility and track real traffic data.

The outcome

The transformation has been nothing short of game-changing.

The new site has given Funds Assist a sleek, modern presence that builds trust at first glance. Organic traffic is up, Google Ads are delivering stronger results, and visitors are staying longer –  exploring tools, reading content, and, most importantly, reaching out.

What began as a basic online presence is now a dynamic, lead-generating digital asset. And for Stan, it’s the website his business always deserved.

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