What is an SSL Certificate?
SSL Certificates are used to establish a secure link between the website or email service (among other things) to your browser or email program.
You might notice on just about every website now a padlock and in the URL the prefix https://. This means the website is secure and any information that is passed to and from the website within your browser is secured and private. It makes it more difficult for hackers and spammers to intercept the data that flows between you and the website you’re visiting. It makes your email communications more secure too.
Recently, Google and other search engines have made it a high priority for websites and will rank websites that are secured via SSL much higher than a website that isn’t. Google also sometimes flashes up a warning when your browser tries to access a non-secured website too.
As yourself, if you would transact with a website like your bank if the data you were sending or receiving wasn’t protected. The same goes for your website visitors. If you don’t have an SSL Certificate, your potential website visitors may simply leave your website and move onto the next site.